The Art of Discovery

The Art of Discovery

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The Art of Discovery
The Art of Discovery
Shades of (PR) Black

Shades of (PR) Black

How to dress as a PR during Fashion Month. The inspiration and the (harsh) reality.

Carla Tomillo's avatar
Carla Tomillo
Feb 14, 2025
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The Art of Discovery
The Art of Discovery
Shades of (PR) Black
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Image may contain Clothing Coat Adult Person Footwear Shoe High Heel Jacket Chair Furniture Accessories and Belt
Lemaire Fall 2025

Like it or not, PR professionals wear all black for a reason: to blend into the background while still looking polished, without drawing unnecessary attention away from the clients or events we promote. We want to be almost invisible, the helping hand, the minds that stage the whole scene without being the spotlight. But even if we aren’t getting the Street Style flashes or the BFA shots (because we’re the ones who put the face sheets together), we still want to look great in our clothes. Even if it looks like we're attending a funeral - the mass for our sleep.


Part 1: The Inspiration

Handbook on how to master the delicate art of orchestrating total black looks for a minimum of 7 consecutive days and stay in fashion.


Rule #1: A Statement Piece

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